Branding · Athletic Wear

Pretty in Dink is a pickleball apparel brand entering a space full of forgettable athletic wear, and it needed a look as fun and confident as the players it dresses. I built the identity around the tragically hip founder and her cool, playful personality, crafted by 80's culture. The result is a brand that reads instantly from across the court and gives players a blast-from-the-past connection and apparel they're proud to sport beyond the game.