Brand Refresh · Web · Motion

ZipQuote Brand Refresh. ZQ had outgrown its look and it no longer matched the speed and confidence of the product behind it. The refresh rolled out across three launch pieces that carried the new identity from first reveal to everyday use: a behind-the-scenes brand refresh video that let customers and the team watch the new look come together, so a visual update became a story worth sharing; a new website built on a cleaner, more modern system, with fresher color and type, clearer hierarchy and room for the product to lead; and a new product video showing the platform in action, with the refreshed identity in every frame so it reads as one brand from start to finish. ZipQuote now has a look that finally matches what it delivers: modern, fast, and trustworthy.