Brand Identity · Real Estate

Pinpoint is a Pittsburgh real estate team that needed an identity that stood out from the lookalike house icons in a crowded market. I designed a monochrome system around a double-P pin mark, a wide-tracked geometric wordmark, and the promise "Exactly where you need to be." This new identity established their brand and currently, agents have helped more than 1,400 clients and closed over $500M in lifetime sales.