Brand Identity · Packaging

The Back Yard is a grill and pack patio restaurant whose whole brand is a single invitation: #Play in the Backyard. I built the identity around a kettle-grill mark and a bold, athletic wordmark, then carried it across the places a guest actually meets the brand: a pint glass that fills at the table, a today's-taps menu board, table mats and napkins, takeaway packaging, a branded cap and the signage out front. The mix keeps the yard casual and the finish premium, so the brand reads the same from a street sign to a social post.