Copywriting · Campaign Design

The Vale Fox Distillery was an unknown Hudson Valley craft distillery trying to break into the crowded premium gin market with Tod & Vixen Original Dry Gin. To disrupt the category, I built the identity around a cheeky, rebellious juxtaposition: high-end typography, an engraved fox character, and premium finishes paired with "For Fox Sake," a punchy, provocative call to action. The tagline ran across billboards, social media, coasters, enamel pins, and pop-up launch events, giving a sophisticated product a shareable, human edge that stopped scrollers and shoppers in their tracks. The campaign was a major critical success in craft spirits and put the distillery on the global mixology map.