Brand Identity · Packaging

Lowcountry Fresh is a market and cafe in Bluffton, South Carolina, built around local farms and fishermen. The business needed a brand that felt like the community it serves, not a generic grocery chain. I drew discovery from Gullah Geechee culture and the look of old market signs. Early rounds explored a thin art deco wordmark before landing on a hand-lettered market sign with the tagline "Cultivating Community." I extended the system into a style guide, in-store map mural, department signage, gift cards, animations, and Fitz & Jed's dog treat packaging. The cafe was named Best New Restaurant in Bluffton in 2021 by Hilton Head Monthly readers and won Lowcountry's Best medals in five categories in 2022 and 2023.