Brand Identity · Illustration · Social Media · Motion

Lucen Perspectives is a new strategy consultancy firm founded in a field full of interchangeable corporate brands. It needed an identity as sharp and focused as the thinking behind it. I built the brand on the word "perspectives" and the idea of seeing through a new lens, a concept carried into her LENS Discovery Framework. I extended the brand system into social media profiles, ads, custom illustrations, animated business cards and presentation slide deck.