Brand Identity · Brand Standards · Campaign

The Douglas County Activism Task Force is a collaboration of local activism groups rallying their community around affordable housing, health care, civil rights and putting people over billionaires. With national protest messaging stuck on anger, they wanted a campaign built on a positive vision for the future, the idea that a rising tide lifts all ships. I created a brand identity and the brand standards for their We Demand Better campaign, rolled out as a system across print, car magnets, flyers, swag, videos and social posts.